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cv Erik Jan Hultink
De uitgebreide ervaring van Erik Jan Hultink vormt de basis voor zijn adviezen. Na 15 jaar ervaring in het onderwijs en onderzoek op het gebied van marketing en innovatie, 40 gepubliceerde artikelen en 4 boeken is hij een expert te noemen op het gebied van new product marketing. Op deze pagina vindt u een overzicht van Erik Jan's wetenschappelijke ervaring, dat hij gebruikt als basis voor de betrouwbare adviezen op het gebied van uw productstrategie. Vanwege het wetenschappelijke karakter van Erik Jan's cv is deze in het Engels weergegeven.

Education

1987
Freshman year in Business Administration, Columbia College, Columbia, Missouri, USA (Dean’s List).
1991
Economics at the University of Amsterdam, Amsterdam, The Netherlands. Propaedeutic exam 1988 (Cum Laude), Specializations: external organization and marketing and market research. M.Sc. 1991.
1993
MBA course on high tech marketing, University of Chicago, Graduate School of Business, Chicago, Illinois, USA.
1997
Ph.D. dissertation, Delft University of Technology, Delft, The Netherlands. Title: Launch strategies and new product performance: An empirical international study (Cum Laude).

Academic Employment

1. October 2002 – present
Professor of New Product Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.

Teaching Experience

  1. Marketing and launch planning / New product commercialization
  2. MarkStrat simulation
  3. Marketing strategy
  4. New products management
  5. New product economics / Forecasting
  6. Supervision of graduation projects of students in industrial design engineering
  7. Marketing strategy
  8. Guest lectures (Austria, Belgium, Colombia, Greece, New Zealand, Scotland, Spain)

Postgraduate teaching
Participation in a number of postgraduate courses on a regular basis. TIAS / ING, TIAS / Marketing College, Academie voor Management (RUG), Nyenrode, Avondcollege’s Marketing, EURIB Brand/Product Management, Syntens, CIHEAM Zaragoza, ALBA.

Membership of Associations

  • European Marketing Academy (EMAC)
  • Certified New Product Development Professional (NPDP)
  • Product Development and Management Association – Netherlands (co-founder)
  • Nederlands Instituut voor Marketing (NIMA) – Examencollege NIMA-C

Awards

1987
Dean’s List, Freshman year in Business Administration, Columbia, USA
1988
Cum Laude, Propaedeutic exam in economics, University of Amsterdam
1993
Best Paper at the PDMA International Research Conference
1997
Cum Laude Dissertation at the Delft University of Technology
1998
Best Paper at the PDMA International Research Conference
2001
Runner-Up Paper at the EMAC Conference
2002
Best Paper at the PDMA International Research Conference
2003
Runner-Up Paper at the EIASM-IPDM Conference
2004
Best Paper Based on a Doctoral Dissertation at EMAC Conference
2006
Best Paper at the PDMA International Research Conference
2007
Runner-Up Paper at the EIASM-IPDM Conference



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