publicaties

home

introductiestrategie

portfolio management

merkgedreven innovatie



Wetenschap als de basis
In Erik Jan's wetenschappelijke loopbaan heeft hij diverse relevante artikelen op zijn naam gezet. Hieronder volgt een overzicht. De onderstreepte artikelen zijn digitaal beschikbaar. Klik op de vermelding om het artikel te downloaden.

Publications in International Refereed Journals

  1. Hultink, E.J. and J.P.L. Schoormans (1995). How to launch a high-tech product successfully: An analysis of marketing managers' strategy choices, Journal of High Technology Management Research, 6(2), 229-242.
  2. Hultink, E.J. and H.S.J. Robben (1995). Measuring new product success: The difference that time perspective makes, Journal of Product Innovation Management, 12, 392-405.
  3. Hultink, E.J., Griffin, A., Hart, S. and H.S.J. Robben (1997). Industrial new product launch strategies and product development performance, Journal of Product Innovation Management, 14, 243-257.
  4. Hultink, E.J., Griffin, A., Robben, H.S.J. and S. Hart (1998). In search of generic launch strategies for new products, International Journal of Research in Marketing, 15, 269-285.
  5. Hultink, E.J. and S. Hart (1998). The world's path to the better mousetrap, myth or reality? An empirical investigation into the launch strategies of high and low advantage new products, European Journal of Innovation Management, 1(3), 106-122.
  6. Hultink, E.J., Thoelke, J.M. and H.S.J. Robben (1999). Retailers' adoption decision of new consumer durables, Journal of Product Innovation Management, 16, 5, 483-490.
  7. Hultink, E.J. and H.S.J. Robben (1999). Launch strategy and new product performance: An empirical examination in The Netherlands, Journal of Product Innovation Management, 16, 6, 545-556.
  8. Hultink, E.J., Hart, S., Robben, H.S.J. and A. Griffin (1999). New consumer product launch: Strategies and performance, Journal of Strategic Marketing, 7(3), 153-174.
  9. Hultink, E.J., Atuahene-Gima, K. and I. Lebbink (2000). Determinants of new product selling performance: An empirical examination in The Netherlands, European Journal of Innovation Management, 3(1), 27-34.
  10. Hultink, E.J., Hart, S., Robben, H.S.J., and A. Griffin (2000). Launch decisions and new product success: An empirical comparison of consumer and industrial products, Journal of Product Innovation Management, 17(1), 5-23.
  11. Hultink, E.J. and K. Atuahene-Gima (2000). The effect of sales force adoption on new product selling performance, Journal of Product Innovation Management, 17(6), 435-450.
  12. Thoelke, J.M., Hultink, E.J. and H.S.J. Robben (2001). Launching new product features: A multiple case examination, Journal of Product Innovation Management, 18(1), 3-14.
  13. Debruyne, M., Moenaert, R.K., Griffin, A., Hart, S., Hultink, E.J. and H.S.J. Robben (2002). The impact of new product launch strategies on competitive reaction in industrial markets. Journal of Product Innovation Management, 19(2), 159-170.
  14. Hultink, E.J. and F. Langerak (2002). Launch decisions and competitive reactions: An exploratory market signalling study. Journal of Product Innovation Management, 19(3), 199-212.
  15. Rijsdijk, S.A. and E.J. Hultink (2003). Honey, have you seen our hamster? Consumer responses to autonomous domestic products. Journal of Product Innovation Management 20(3), 204-216.
  16. Hart, S., Hultink, E.J., Tzokas, N. and H.R. Commandeur (2003). Industrial companies evaluation criteria in new product development. Journal of Product Innovation Management 20(1), 22-36.
  17. Langerak, F., Hultink, E.J. and H.S.J. Robben (2004). The impact of market orientation, product advantage and launch proficiency on performance. Journal of Product Innovation Management 21(2), 79-94.
  18. Hart, S., Tzokas, N. and E.J. Hultink (2004). Navigating the NPD process. Industrial Marketing Management 33, 619-626.
  19. Langerak, F., Hultink, E.J. and H.S.J. Robben (2004). The role of predevelopment activities in the relationship between market orientation and performance. R&D Management 34(3), 295-309.
  20. Langerak, F. and E.J. Hultink (2005). The impact of NPD acceleration approaches on speed and profitability: Lessons for pioneers and fast followers. IEEE Transactions on Engineering Management 52(1), 30-42.
  21. Ait El Housi, A., Morel, K.P.N. and E.J. Hultink (2005). Effectively communicating new product benefits to consumers: The use of analogy versus literal similarity. Advances in Consumer Research, 32, 554-559.
  22. Langerak, F. and E.J. Hultink (2006). The impact of product innovativeness on the link between development speed and new product profitability. Journal of Product Innovation Management 23(3), 203-214.
  23. Hsieh, M-H., Tsai, K-H. and E.J. Hultink (2006). The relationships between resource configurations and launch strategies in Taiwan’s IC design industry: An exploratory investigation. Journal of Product Innovation Management 23(3), 259-273.
  24. Veldhuizen, H.G., Hultink, E.J. and A. Griffin (2006). Modeling market information processing in new product development: An empirical analysis. Journal of Engineering and Technology Management, 23, 4, 353-373.
  25. Rijsdijk, S.A., Hultink, E.J. and A. Diamantopoulos (2007). Product intelligence: Its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science, 35, 340-356.
  26. Langerak, F., Hultink, E.J. and H.S.J. Robben (2007). The mediating role of new product development in the link between market orientation and organizational performance. Journal of Strategic Marketing, 281-305.
  27. Barczak, G., Sultan, F and E.J. Hultink. (2007) Determinants of IT usage and new product perormance. Journal of Product Innovation Management, 24, 600-613.
  28. Langerak, F., Hultink, E.J. and A. Griffin (2008). Exploring mediating and moderating influences on the links between cycle time, proficiency in entry timing and new product performance. Journal of Product Innovation Management, 25, 370-385.
  29. Langerak, F. and E.J. Hultink (2008). The impact of NPD acceleration approaches on development speed: The moderating influence of product innovativeness. Journal of Engineering and Technology Management 25, 157-167.
  30. Barczak, G., Sultan, F and E.J. Hultink (2008). Antecedents and consequences of IT usage in NPD: A comparison of Dutch and U.S. companies. Journal of Product Innovation Management 25, 620-631.
  31. Ait El Housi, A., Morel, K.P.N. and E.J. Hultink (2008). The disruptive impact of attribute information on the effectiveness of analogies in print advertising. Advances in Consumer Research (forthcoming).
  32. Rijsdijk, S.A., Hultink, E.J. (2009). How today’s consumers perceive tomorrow’s smart products. Journal of Product Innovation Management, 26, 24-42.
  33. Talke, K. and E.J. Hultink. (2009) The impact of the corporate mindset on new product launch strategy and market performance. Journal of Product Innovation Management (forthcoming).
  34. Langerak, F., Griffin, A. and E.J. Hultink (2009). Balancing development costs and sales to optimize the development time of new products. Journal of Product Innovation Management (forthcoming).
  35. Talke, K. and E.J. Hultink (2010). Managing diffusion barriers when launching new products. Journal of Product Innovation Management (forthcoming).
  36. Bouten, L.M., Snelders, H.M.J.J., and E.J. Hultink (2010). The impact of fit measures on the consumer evaluation of new co-branded products. Journal of Product Innovation Management (forthcoming).
  37. Rijsdijk, S.A., Langerak, F. and E.J. Hultink (2010). Understanding a two-sided coin: Antecedent and consequences of a decomposed product advantage. Journal of Product Innovation Management (forthcoming).
  38. Kester, L., Hultink, E.J. and K. Lauche. An exploratory study of the practices and challenges of portfolio decision making genres. Journal of Engineering and Technology Management (forthcoming).

Publications in Dutch Refereed Journals

  1. Hultink, E.J. en J.M. Thoelke (1995). Wat komt er op het schap en waarom? Bedrijfskunde, 4, 53-61.
  2. Hultink, E.J., Robben, H.S.J. en D. Stevens (1997). Het meten van het resultaat van productintroducties: Een empirisch onderzoek naar het belang van succesmaten in de Nederlandse industrie. Jaarboek NVMI, 139-151.
  3. Hultink, E.J. (1998). Introductiestrategieen en het succes van een nieuw product: Een internationaal perspectief. Jaarboek NVMI, 225-238.
  4. Hultink, E.J. en H.S.J. Robben (1998). Tien gouden regels om uw nieuwe product te verknallen. Nijenrode Management Review, 9, 4-12.
  5. Hultink, E.J. en I.R. Lebbink (1999). De rol van de verkoper als de eerste klant van een nieuw product, M&O, 53, 4, 19-34.

Books

  1. Peelen, E., Commandeur, H.R., Hultink, E.J. and R. van Pelt (1996). Multimedia in de marketingstrategie (In Dutch). Bunnik: F&G Publishing.
  2. Hultink, E.J. (1997). Launch strategies and new product performance: An empirical international study. Delft: Delft University of Technology.
  3. Hultink, E.J. (1998). Productintroducties (in Dutch). Deventer: Kluwer BedrijfsInformatie.
  4. Hultink, E.J. and J.P.L. Schoormans (2004). Marketing en productontwikkeling (in Dutch). Amsterdam: Pearson.



home

cv

voorbeelden

publicaties

contact